User Experience Design

UI/UX Design Specialization brings a design-centric approach to user interface and user experience

User Experience Design

UI/UX Design Specialization brings a design-centric approach to user interface and user experience

Often used reciprocally with terms such as ‘Usability’ and ‘User Interface Design’, User Experience Design encompasses these terms but isn’t limited to them. It covers many other aspects such as design, branding, function, and usability. We concern ourselves not merely with your product and its use and consumption, but with the entire experience, a particular user will have with it, including the process of acquiring it, integrating it and even troubleshooting it. We understand that a good user experience isn’t limited to usability; it takes into account aspects such as efficiency, pleasure and even fun.

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Our UX designers, therefore, consider what the user’s motivation is for taking up your particular product – whether they want to use it in the performance of a task or because of views and values that are associated with owning and using the product. The designers then consider its functionality or what can be done with it. Ultimately, they consider how the functionality can be designed in a way that is easy to access and pleasing to the eye. Our designers are focused on designing your product so users have purposeful and consequential experiences with it. They ensure that the experience is smooth, flows well and allows the essence of the product to emerge flawlessly.