Website Assessment and Action Plan
EGI Consulting has pioneered a Search Engine Optimization (SEO) Website Assessment and Action Plan to help businesses reach their marketing and business goals. We will define a plan, incorporating where you have been and where you are going with an in-depth assessment of your site. We will gauge your current search engine rankings and define a plan that you can implement with our assistance and manage on your own.
Our SEO assessment will give you the knowledge you need to improve your rankings on the search engines and convert visitors to your site into customers.
Any business or organization that wants to increase natural rankings of their Website can benefit from our plan. Those that need to improve their rankings, but don’t have the large scale budget to do so or any organizations that don’t have any SEO experts on staff can utilize our services to enhance their online marketing plan.
Included in your Website Assessment and Action Plan is:
- Business objective alignment: We will create a search engine optimization plan that falls in line with your core business objectives.
- Major search engine and directory submission analysis: We will confirm the search engines where your site is indexed currently and give recommendations for a strategy that is cost-effective.
- Current search engine rankings assessment: We will take a look at your current keyword rankings with all of the major search engines as well as those of your two top competitors.
- Existing keyword analysis: We will also look at the effectiveness of your current list of keywords and we will give you suggestions for the most optimal results.
- Copywriting assessment: We will take a look at your existing site content and give you some recommendations to improve it. We can also provide content services for re-writes, if necessary.
- Code and configuration analysis: Our expert team will look at the coding on your site and identify any areas that need to be changed and/or improved to increase rankings in the search engine results pages.
- Link popularity/reputation evaluation: We will provide a winning strategy for your site that takes into consideration your site’s current link popularity.
- Website usability assessment: We will strategize the usability of your site and make any suggestions for improvement.
- Paid inclusion evaluation: Some sites can benefit from paid inclusion and yours might be one of them; we will let you know if this is the case.
- On-going performance measurement strategy: EGI Consulting can define a strategy for performance monitoring so you can take a look at what your ongoing results will be.
Your expected results from the EGI Consulting Website Assessment plan include a customized submission strategy that ensure you know how to index your site in the right way; an assessment of where you currently rank and what you can do about it; a road map of how to outdo your competitors in teams of SEO marketing; copywriting and usability recommendations; keyword analysis and more.
Search Engine Optimization (SEO) Website Assessment and Action Plan fees are dependent upon your site’s goals and the size and complexity of your Website. We also consider customer analysis and the type and number of keywords as well as your training needs.