Pay Per Click Specialist Job Description

We are looking for intelligent, motivated Pay Per Click Advertising
specialists for full-time and/or contract opportunities to assist our customers
in meeting their Web presence objectives. The ideal candidate will have at least
one year of experience in Pay Per Click Advertising (PPC), strong written and
verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing
(YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. Prefer
experience with bid management software, particularly BidRank. The candidate
should also be results driven, ambitious, organized, articulate and a
self-starter. The PPC Specialist will be responsible for developing,
implementing and launching PPC Campaigns for various clients in an array of
industries. The candidate must have a strong understanding of search engine
marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience
with Search Engine Optimization is a plus. Experience with Excel and PowerPoint
preferred.

Pay Per Click Specialist Duties

• Help create PPC strategies for NeboWeb’s clients including extensive keyword
  research and analysis
  


• Implementation of PPC strategies
  


• Manage and optimize the existing PPC campaign components including keyword
  strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
  


• Assist in reviewing Search Engine Marketing PowerPoint presentations and
  optimizing under-performing listings
  


• Create monthly PPC Reports with analysis of performance of campaigns along
  with recommendations for improvements
  


• Conduct keyword research with CPC estimates and develop quality keyword
  portfolio
  


• Recommend new content for websites, as needed • Assist Account Manager with
  customer management and communication regarding needs, rankings, and other
  customer facing search marketing communications
  


• Assist Account Manager with customer management and communication regarding
  needs, rankings, and other customer facing search marketing communications
   

Pay Per Click Specialist Skills Required

• Google AdWords
  


• Yahoo! Search Marketing (formerly Overture)
  


• Strong written and communications skills
  


• Good copywriting and grammar skills
  


• Knowledge of Google Analytics is a plus
  


• Knowledge of SEO is a plus
  


• Knowledge of / capability in Word, Excel, and PowerPoint
  


• Knowledge of conversion analysis and landing page analysis
  


• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus