Search Engine Marketing
How Visible Is Your Website?
Each day, people in your local area use search engines to find information about products and services you sell. Without knowing your URL, can these consumers find your website?
Search Engine Marketing (SEM) refers to marketing your website so that it appears prominently in search results - usually in the top half of the page. This can be accomplished by search engine optimization, paid advertising campaigns, or a combination or both. Use SEM, combined with a powerful marketing message to:
- Rank higher with search engines
- Draw more targeted traffic to your website
- Attract more business
Search Engine Optimization
Search Engine Optimization begins with effective keyword selection and proper keyword placement in your descriptive titles, meta-tags and text. We'll review these elements, including your links and navigation structure so that search engines can find and index your pages.
Next we'll take a look at your incoming links, because that's exactly what search engines do! Each time a search engine finds a link from a reputable site pointing to yours, it's like getting a vote of confidence for your site.
Search Engine Optimization is a continuous improvement process that yields both short and long term results. When combined with paid advertising campaigns, you get an immediate improvement in your search traffic.
Paid Advertising Campaigns: Pay-Per-Click Search Engines
Pay-per-click search engines are one of the most cost effective ways to improve website visibility. List your website in top pay-per-click search engines and gain immediate traffic.
EGI Consulting designs and monitors paid advertising campaigns to drive targeted visitors to your website. We'll position your bid so that your ad gets prominent placement in Sponsored Listings on most search engines. People searching for your business will see your ads but you'll only be charged if they click on a link and visit your website.
If you're currently running a pay-per-click ad camapign but not realising the Return on your Investment, contact us and we’ll inject some life or "pizazz" back into your campaign!